This is legalise speak. So be prepared.

If you really just want to understand cookies, we recommend this website. It does a great job at explaining what they are and your rights.

And if you just want to turn them off? Go here

Don't want to read it all but have a question? Get in touch at



Madeblunt (UK) Limited, trading as Blunt, (we, us, our) uses cookies to monitor your use of our websites and, perform analytics and deliver marketing that is relevant to you. Your continued use of our websites and related services will signify your acceptance of this cookies policy and your agreement for us to use the cookies described in this policy.
This policy explains how we use cookies, how third parties may set cookies or similar technologies across the website to enable third party features or functionality and your choices in relation to cookies, including how to opt-out of cookies. This policy should be read in conjunction with our privacy policy. If this cookies policy does not provide the information you were looking for, or if you have further question about the use of cookies on our website, please email

Changes to this policy

We may modify this policy without notifying you, so we encourage you to check this policy from time to time. We may change this policy by uploading a revised policy onto our website. Unless stated otherwise, the change will apply from the date that we upload the revised policy.

This policy was last updated on 18/05/2020

What are cookies?

Cookies are text files containing small amounts of information which are downloaded to your browsing device, e.g. a computer or smartphone, when you visit a website. Cookies can be recognised by the website that downloaded them, or other websites that use the same cookies. This helps websites know if the browsing device has visited them before.

Cookies do lots of functions, like helping us understand how the website is being used, letting users navigate between pages effectively, remembering your preferences, and generally improving your browsing experience. Cookies can also help ensure marketing you see online is more relevant to you and your interests.

In this policy, we also use the term cookie to refer to similar technologies such as web beacons. A web beacon (also known as a pixel tag or clear gif) is a small string of code that presents a clear graphic image and is used in conjunction with a cookie. In contrast to cookies, which are stored on a user's computer hard drive, web beacons are embedded invisibly on web pages or in emails. A web beacon allows us to capture certain additional types of information about a visitor's actions on a web site, such as a visitor's cookie number, the time, date, duration and number of page views, a description of the page where the beacon is placed and details about any items that were purchased. Web beacons help us analyse our customers' online behaviour and measure the effectiveness of our website and our advertising. We work with service providers that help us track, collect and analyse this information.

What types of cookies do we use?

The types of cookies used by most websites can generally be put into five categories: strictly necessary, performance, functionality, tailored content and targeting. You can see what cookies we use here 

Strictly necessary cookies

These cookies are essential for the full functionality of our website. They enable you to navigate around our website and use their features, such as accessing secure areas. Without these cookies, you may not be able to access all the functions of our website.

Performance cookies

These cookies collect information about how you use our website or our services, e.g. which pages are the most visited and if you receive any error messages from any pages. These cookies do not gather information that identifies you. All information these cookies collect is anonymous and only used to improve how our website works and our provision of services to you.

Functionality cookies

These cookies allow our website to remember the choices you make, e.g. your user name, language or region. They may also be used to provide services you have requested, e.g. commenting on a post. The information these cookies collect may be anonymous and they cannot track your browsing activity on other websites.

Tailored content cookies

These cookies help our website provide enhance features and display content in a way that is relevant to you. They help determinate what information is shown on our website based on how you have used our website and our services previously. These cookies also track your browsing activity on other websites.

Targeting cookies

These cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you seen an advertisement as well as help measure the effectiveness of the advertising campaign. They remember that you have visited a website and this information may be shared with other organisations such as advertisers. This means that after you have been to our website, you may see some advertisements about our products elsewhere on the internet.

You may opt-out or targeted advertising at You can learn more about interest-based advertising and opt out of interest-based advertising from participating online advertising companies at the following links:

Network Advertising Initiative (NAI) –

Digital Advertising Alliance (DAA) –

Digital Advertising Alliance EU (EDAA) –

DAA AppChoices page –

Please note that opting out of interest-based advertising does not mean you will no longer be served advertising. You will continue to receive generic ads.

How long will cookies stay on my device?

The length of time a cookie will stay on your browsing device depends on whether it is a persistent or session cookie. Session cookies will only stay on your browsing device until you stop browsing.

Persistent cookies will stay on your browsing device until they expire or are deleted.

First and Third Party Cookies

First party cookies are cookies that belong to Madeblunt Limited, while third party cookies are cookies that another party places on your browsing device through our website.

How to control and delete cookies through your browser

The browser you are using to view the website can enable, disable or delete cookies. To do this, please follow the instructions provided for your browser. Please note that if you set your browser to disable cookies, you may not be able to access certain parts of the website. Other parts of the website may also not work properly. You can find out more information about how to change your browser cookie settings at or

Third Party Website Cookies

Other websites, including those of our global distributors, may use different cookies from those we use. You acknowledge and agree that we are not responsible for any third party websites or applications and you access third party websites and applications at your own risk. Please understand other websites and applications are independent from us so you must inform yourself of their separate cookie policies. Our distributors’ websites include any subsite of (other than the /nz subsite) and any bluntumbrellas website with a top level domain other than .nz.